Choose a specific customer group
Online shops, makers and businesses with unclear website copy.
← Back to all ideasPRACTICAL GUIDE · FROM IDEA TO FIRST CUSTOMER · N° 09
Commercial copywriting
Write original product descriptions, service pages, proposals and business emails.
Start with the worked example ↓What do you actually do and who would pay?
A product or service you could offer
Write original product descriptions, service pages, proposals and business emails.
Who you could serve
Online shops, makers and businesses with unclear website copy.
You do not need a large company for the first experiment. You need a visible result, a clear proposal and agreement on deliverables.
Your first demonstration project
Do not begin with a 50-item catalog. Build one inspectable sample that makes your offer understandable.
✳ Worked example
Rewrite five product descriptions: benefits, verifiable features, use and limitations.
Build the sample, step by step
- Choose five fictional products.
- Write short and long versions.
- Pitch a package without sales guarantees.
Basic tools and supplies
Check whether free tiers are enough; do not buy subscriptions before testing demand.
A practical 7-day starting plan
Day 1
Define the problem you solve and the exact deliverable; avoid vague offers such as “anything you need”.
Day 2
Review five comparable offers and note what is included, delivery time and common customer questions.
Day 3
Create the demonstration project with fictional data or material you own.
Day 4
Time the work, enter costs in the calculator below and compare two possible prices.
Day 5
Prepare three photos or screenshots and a concise offer: deliverable, deadline and included revisions.
Day 6
Show your work to five suitable prospects with personalized, lawful outreach rather than mass spam.
Day 7
Collect responses, improve the offer and plan the next test. No sales in one week does not settle the idea’s viability.
Editable price calculator
These are made-up demonstration figures, NOT market quotes or guaranteed income. Enter your own costs.
Amount left after entered costs—
Price − materials − (hours × hourly value) − other costs. Before taxes, platform fees, returns and omitted expenses.How to find your first three customers
Share an example, not a vague promise
Rewrite five product descriptions: benefits, verifiable features, use and limitations.
Offer a small trial with measurable deliverables
pitch a package without sales guarantees.
Sample introductory message
Hello! I am testing an offer for “commercial copywriting” and have prepared a concrete sample. If it might be useful to you, I can share the example, delivery timeline and a clear price. Would you like to see it?
What could go wrong and what to check before selling
Check technical claims; avoid copying and fabricated testimonials.
Check your country’s tax rules, consumer rules and any relevant product safety obligations. Do not put real personal data in a public portfolio.
Checklist before asking for your first order
- I can show a sample I created myself.
- I know what the customer receives and when.
- I calculated real time and costs.
- I checked usage rights and relevant risks.
- I have a way to gather feedback.
Educational guide. All example budgets and prices are hypothetical, not financial advice or earnings promises.